Join NC High Country Host
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North Carolina High Country Host is a membership marketing organization serving the Northwestern mountain counties of Alleghany, Ashe, Avery, Watauga and Wilkes. HCH was formed in 1980 as a cooperative marketing organization to promote the High Country area through pooled capital in the form of memberships invested by area tourism businesses. Since then, High Country Host has won many prestigious awards and has become a model for several other host organizations throughout North Carolina and beyond.
Our primary mission is to attract visitors to the NC High Country through extensive marketing "off the mountain" and then direct them to member businesses. These marketing efforts have, in the past, included ads in magazines like Southern Living, National Geographic, Woman's Day, summer cable TV campaigns and many others.
In addition to our cooperative marketing efforts, High Country Host maintains the Official Regional Welcome Center located between Boone and Blowing Rock (and within eyesight of the Blue Ridge Parkway), a Web site (www.mountainsofnc.com), produces and distributes 80,000 copies of our full-color Mountain Vacation Planner, and provides many other marketing services to its members and to visitors.
Each month, High Country Host averages 3,000 visitors and 600 phone calls that come into the Regional Visitor Center. In addition, the web site receives over 30,000 unique visits per month and continues to grow.
Benefits of Joining High Country Host
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