The High Country Host Blog

Posts Tagged ‘mast general store’

Professional Blogger and Social Media Expert in The High Country to hold second round of Social Media Workshops for area businesses!

Sarah Pinnix, founder of HighCountryMomSquad.com, WiiMommies.com and RealLifeBlog.net is gearing up for a second round of “Talk of the Town” Social Media Workshops…to be held once again at The Broyhill Inn & Conference Center on the campus of Appalachian State University.

The new series begins on Tuesday, March 2nd and will be held on the first Tuesday of every month moving forward.

The first round was a huge success and consisted of 6 sessions where local area businesses could come to the workshop and learn how to effectively use social media to promote their products and services.

Doug Uzelac, General Manager of The Broyhill Inn & Conference Center and host of the workshop series states, “Social Media Marketing is such a fast growing segment and it is the Broyhill Inn’s pleasure to be to be able to host these very informative sessions.  I would greatly recommend folks that have an interest in increasing their social media knowledge to attend.”

Vicki Stevens, Marketing Manager for the Appalachian Regional Healthcare System adds, “The Talk of the Town series provided phenomenal insight to the world of social media and assisted our organization in establishing a new presence with our audience. I highly recommend the series!”

Julie Hayes from the NC Christmas Tree Association also adds, “The Talk of the Town workshops showed us what Social Media is, gave helpful hints, and provided resources to get us started.”

Mast General Store also comments, “The Talk of the Town Series helped us understand the power of social media and how we might use it to start a conversation with our customers. We found the interaction with Sarah, Boomer, and Scott to be informative and refreshing and also enjoyed brainstorming ideas with our fellow classmates. Our Facebook page has grown by leaps and bounds – surpassing all of our expectations, and it is a ready resource to convey timely happenings.”

These workshops cover such hot-button topics as Website Design & Development, Search Engines, Blogging, Facebook, Twitter, YouTube, Analytics and much more.

Success stories abound as attendee, Mast General Store has nearly 5,500 Facebook fans. Also, The NC Christmas Tree Association is experiencing online traffic growth on their site and the Appalachian Regional Healthcare System is setting up multiple Facebook pages, writing social media policies and growing followers on Twitter.

Learn more about Sarah Pinnix and her team of coaches and speakers at the workshop series. Visit: http://www.talkofthetownworkshop.com/speakers-and-coaches

For more information and to register for the upcoming sessions, please visit: http://talkofthetownworkshop.com

For more info on The High Country of North Carolina, call (800) 438-7500, or visit www.MountainsofNC.com.

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The Talk of the Town Social Media Workshop Series conducted once a month at The Broyhill Inn in Boone has made an impact in The High Country.

The Mast General Store, one of the attendees, has grabbed the bull by the horns and has exploded onto the social media scene.

With over 4,500 fans on Facebook and followers growing quickly on Twitter, the store is a great example of how social media is having a profound influence on consumer behavior and how people process information.

Because of the Facebook presence, they now have the ability to have an ongoing relationship with their past and potential customers, making it more likely they will keep coming back.  They are going where the people are: the web, and drawing them into a  two-way give and take.

Check out the Mast General Store on Facebook: CLICK HERE
Follow the Mast General Store on Twitter: CLICK HERE

For more information, visit: http://www.mastgeneralstore.com

For more info on The High Country of North Carolina, call (800) 438-7500, or visit www.MountainsofNC.com.

Stay Connected!

VALLE CRUCIS – Constructed in 1909 of locally harvested chestnut, maple, and pine, the Mast Store Annex, located on Broadstone Road in Valle Crucis, is celebrating its first 100 years July 16-18.

The building was constructed as a competing general store by R. L. Lowe of Banner Elk and opened under the name of the Watauga Supply Company. It was purchased one year later by C.D. Taylor and his son-in-law Dr. Henry Baker Perry and was re-named the Valle Crucis Company. It carried a myriad of lines including suits, brogans, tools, piece goods, and the like. Although it was competition for the nearby Taylor and Mast General Store (later the Mast General Store), its lines were also complementary.

Regardless of the official name, it became known locally as the Farthing Store because it was managed by Aubyn Farthing, who later owned the business outright.

In addition to items for purchase, the store also housed the Valle Crucis Post Office until Aubyn was forced to retire as postmaster in 1963. In the time between its operation as a general store and becoming the Mast Store Annex, the building also served as an antique store and a storage area.

Today visitors can see the authentic rolling ladder that was used by Mr. Farthing to fetch items off the top shelves and evidence of an “old-time theft deterrent” just above the front door. Be sure to ask about the Valle Crucis Post Office moving back and forth between the Mast Store and what is now the Mast Store Annex.

In celebration of 100 years of service to the community, the Mast Store Annex will offer small ice cream cones on Thursday, July 16 for just 100¢ and on Friday, July 17, stop by around 2 p.m. for cake and punch, while supplies last. There will also be other promotions into the weekend.

For more information, call the Mast General Store Annex at 828-963-6511.

For lodging and other travel information, contact North Carolina High Country Host at 800-438-7500 or visit: www.mountainsofnc.com.

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In operation since 1883, the Mast Store has not changed all that much with the times – it still offers the down-home feeling commonly associated with a country general store to both its local regulars and its many visitors from all over the world.

The Mast General Store was built, at least the first of its many rooms, in 1882 by Henry Taylor and opened in 1883. 1883. Henry had run a much smaller store across the road for many years previous to the building of the new structure. In 1897 half interest in the store was sold to W. W. Mast, a member of a pioneer family that settled in the valley. The store was known as the Taylor and Mast General Store up until 1913 when the remaining half of the enterprise was purchased by W. W.

READ MORE about the history of The Mast General Store!

To request a free High Country vacation guide, call (800) 438-7500 or go online to: www.MountainsofNC.com.

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