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Archive for the ‘mast general store’ Category

The Talk of the Town Social Media Workshop Series conducted once a month at The Broyhill Inn in Boone has made an impact in The High Country.

The Mast General Store, one of the attendees, has grabbed the bull by the horns and has exploded onto the social media scene.

With over 4,500 fans on Facebook and followers growing quickly on Twitter, the store is a great example of how social media is having a profound influence on consumer behavior and how people process information.

Because of the Facebook presence, they now have the ability to have an ongoing relationship with their past and potential customers, making it more likely they will keep coming back.  They are going where the people are: the web, and drawing them into a  two-way give and take.

Check out the Mast General Store on Facebook: CLICK HERE
Follow the Mast General Store on Twitter: CLICK HERE

For more information, visit: http://www.mastgeneralstore.com

For more info on The High Country of North Carolina, call (800) 438-7500, or visit www.MountainsofNC.com.

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VALLE CRUCIS – Constructed in 1909 of locally harvested chestnut, maple, and pine, the Mast Store Annex, located on Broadstone Road in Valle Crucis, is celebrating its first 100 years July 16-18.

The building was constructed as a competing general store by R. L. Lowe of Banner Elk and opened under the name of the Watauga Supply Company. It was purchased one year later by C.D. Taylor and his son-in-law Dr. Henry Baker Perry and was re-named the Valle Crucis Company. It carried a myriad of lines including suits, brogans, tools, piece goods, and the like. Although it was competition for the nearby Taylor and Mast General Store (later the Mast General Store), its lines were also complementary.

Regardless of the official name, it became known locally as the Farthing Store because it was managed by Aubyn Farthing, who later owned the business outright.

In addition to items for purchase, the store also housed the Valle Crucis Post Office until Aubyn was forced to retire as postmaster in 1963. In the time between its operation as a general store and becoming the Mast Store Annex, the building also served as an antique store and a storage area.

Today visitors can see the authentic rolling ladder that was used by Mr. Farthing to fetch items off the top shelves and evidence of an “old-time theft deterrent” just above the front door. Be sure to ask about the Valle Crucis Post Office moving back and forth between the Mast Store and what is now the Mast Store Annex.

In celebration of 100 years of service to the community, the Mast Store Annex will offer small ice cream cones on Thursday, July 16 for just 100¢ and on Friday, July 17, stop by around 2 p.m. for cake and punch, while supplies last. There will also be other promotions into the weekend.

For more information, call the Mast General Store Annex at 828-963-6511.

For lodging and other travel information, contact North Carolina High Country Host at 800-438-7500 or visit: www.mountainsofnc.com.

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