Archive for January, 2010

The Talk of the Town Social Media Workshop Series conducted once a month at The Broyhill Inn in Boone has made an impact in The High Country.

The Mast General Store, one of the attendees, has grabbed the bull by the horns and has exploded onto the social media scene.

With over 4,500 fans on Facebook and followers growing quickly on Twitter, the store is a great example of how social media is having a profound influence on consumer behavior and how people process information.

Because of the Facebook presence, they now have the ability to have an ongoing relationship with their past and potential customers, making it more likely they will keep coming back.  They are going where the people are: the web, and drawing them into a  two-way give and take.

Check out the Mast General Store on Facebook: CLICK HERE
Follow the Mast General Store on Twitter: CLICK HERE

For more information, visit: http://www.mastgeneralstore.com

For more info on The High Country of North Carolina, call (800) 438-7500, or visit www.MountainsofNC.com.

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logoBlowing Rock’s 12th annual Winterfest is Jan. 28-31. This four-day celebration of everything winter is packed with activities and events for day-trippers and overnight guests alike.

Winterfest begins Thursday evening with “WinterFeast,” hosted by The Manor House Restaurant at Chetola Resort. Culinary delights abound as the area’s fine restaurants come together for this once-a-year dining showcase. There are seatings at 5:30, 6:30 and 7:30 p.m. Tickets are $25 in advance and $30 at the door.

Friday and Saturday activities include “shop ’till you drop” at downtown shops and the Tanger Outlet Shoppes on the Parkway, a charity wine auction & tasting, afternoon hayrides and a bonfire at dusk. There’s also a silent auction with items ranging from weekend stays at local hotels to clothing, dinners and jewelry.frostyplunge2_copy

he highlight of Winterfest is the Polar Plunge on Saturday morning. It features a contest of brave souls who jump into the icy waters of Chetola Lake while dressed in wacky costumes. Contestants vie for the coveted Golden Plunger Award, while spectators marvel at their lack of good sense.www.blowingrockwinterfest.com or call (877) 750-4636.

Other Winterfest activities include: an ice carving competition, chili cookoff, live music, pancake breakfast and a pet show.

For more info on The High Country of North Carolina, call (800) 438-7500, or visit www.MountainsofNC.com.

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Late night skiing is available this winter in the High Country. Appalachian Ski Mtn. in Blowing Rock hosts nine Midnight Blast Weekends from now through February 20th.

On Fridays and Saturdays of these special weekends, night skiing begins at its usual 6 p.m. time, but stays open an extra two hours until midnight. Best of all, these extended hours are offered at no additional cost.

“With challenging economic times, people looking for a good value will discover that this is the best ticket value that we offer, at a time that is actually convenient,” said Appalachian Ski Mtn. General Manager Brad Moretz.ASM_logo

Appalachian is the only ski area in the Southeast region offering late-night skiing this winter.

For info, visit www.AppSkiMtn.com or call (828) 295-7828.

For more info on The High Country of North Carolina, call (800) 438-7500, or visit www.MountainsofNC.com.

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